Southwest Human Development to provide thousands of free children’s books at Festival of Tales

Southwest Human Development is proud to partner with Paradise Valley Community College (PVCC) to host the Festival of Tales, a fun-filled event promoting reading and literacy. The free, bi-annual event will include reading, literacy and cultural events for children and families on Saturday, April 27, from 9 a.m. to 2 p.m. at PVCC.

Festival of Tales will have dozens of free activities, including face-painting, arts and crafts, music and much more! PVCC students will host “Art of Storytelling” sessions, which introduces children to the magic of storytelling. The event also provides thousands of free new books for children.

Since its inception, Festival of Tales has grown from 250 participants to over 2,000 children and their families, and given away more than 25,000 books as part of Southwest Human Development’s focus on early childhood literacy. Literacy is a fundamental part of early childhood development, as reading helps a child learn the language skills needed to thrive in academic and social settings.

“Access to literacy materials is incredibly important for children,” says Jake Adams, chief development officer of Southwest Human Development. “The free books and activities provided by the Festival of Tales is a perfect opportunity for Phoenix families to introduce their children to the fun, interactive aspect of storytelling and help them develop those essential language skills.”

Festival of Tales is free and open to the public. Advanced registration is suggested at

Paradise Valley Community College is located at 18401 N. 32nd Street, Phoenix. Day-of-event registration will be available on the north side of the Kranitz Student Center.