Mountain America Credit Union and the Arizona Coyotes return to support early literacy and disabilities programs

For the second year in a row, Mountain America Credit Union and the Arizona Coyotes have partnered for their “Guiding You Forward” program that supports Southwest Human Development’s early literacy and assistive technology programs.
“Mountain America is pleased to continue our support of Southwest Human Development through our Guiding You Forward program with the Arizona Coyotes,” says Sterling Nielsen, president and chief executive officer at Mountain America Credit Union. “Providing critical adaptive equipment and reading opportunities early in a child’s life sets them up for future achievements and allows them to live their best life possible.”
As part of the Guiding You Forward program, the Virtual Little Free Library expands literacy opportunities for families throughout the community, giving parents access to hundreds of high-quality children’s books for free. And to get children’s books to as many families as possible, Mountain America Credit Union and the Arizona Coyotes are hosting a virtual book drive and an in-person book drive at the Coyotes game on February 27.

Later in the NHL season, Mountain America and the Arizona Coyotes will also present $50,000 to Southwest Human Development as this year’s combined donation. These funds will support Southwest Human Development’s literacy programs as well as support the annual MAKERS of Change Assistive Technology Challenge. The challenge provides high school STEM students the opportunity to support Southwest Human Development’s ADAPT Shop, which creates life-changing equipment such as seating supports, custom wheelchairs and walkers for young children with disabilities.

 ”Our partnership with Mountain America Credit Union and the Arizona Coyotes continues to flourish and we couldn’t be more excited to be entering our second year,” says Jake Adams, chief development officer at Southwest Human Development. “The support we’ve received from both organizations has been tremendous and all for the benefit of young children and their families throughout Arizona.”
Learn more about the Arizona Coyotes and Mountain America Credit Union partnership at