Easterseals unveils revitalized brand, new logo

Progression most often occurs with innovation by its side. Easterseals is no stranger to this concept, which is why the national organization recently rolled out an inventive new brand.

Two major updates are readily noticeable. The space between “Easter” and “Seals” has been discarded, combining the two traditional segments of the name – now simply Easterseals – to form harmony between the components and encourage improved name recognition. The longtime “Easter Seals lily” that accompanied the previous logo has also been removed, and an energetic orange supersedes the once red logo. These modifications, though small, are significant in the overall brand messaging.

“I think that the new Easterseals brand is very refreshing,” said Ginger Ward, CEO of Southwest Human Development, the Easterseals affiliate for central and northern Arizona. “We’re excited to be launching the new logo, wordmark, tagline and color palette.”

The new logo is designed with modern style in mind to capture the attention of current and prospective audiences. By redesigning the brand, the hope is to elicit recognition that supporters and those with disabilities can recognize and trust. The new tagline, “Taking on Disability Together,” embodies what will never change: a united front in being the primary resource for those within the disability community.

The new look will be integrated throughout Easterseals’ 74 affiliates over the next three years.

Disabilities extend farther than the common perception of an exclusive physical condition; challenges less obvious to the untrained eye such as mental, social, and learning conditions are all too often swept under the rug. The potential to shift the attitude and perceptions of others is exponential.

The organization has propelled its way through history by creating solutions and changing lives for the better in the midst of society’s complex disability challenges. Easterseals continues taking innovative steps to invite engagement while helping individuals reach their full potential.