Southwest Human Development to give away 5,000+ children’s books at Festival of Tales

Come experience a cultural literacy day for Arizona children and families!

Southwest Human Development is partnering with Paradise Valley Community to host its Festival of Tales literacy event– a fun day of reading, literacy and cultural activities for children and families from 9 a.m. to 2 p.m. on Saturday, April 29, at Paradise Valley Community College.

Since its inception, Festival of Tales has attracted more than 15,500 people from Maricopa County and more than 25,000 books have been given away to children from low-income families.

“Learning and language development start with books. At Southwest Human Development, we to ensure that there are books in every home, for every child in our community,” said Jake Adams, chief development officer for Southwest Human Development. “We’re committed to providing high-quality programs designed to improve the learning, behavior and health of young children, which in turn helps them enter school ready to learn. Festival of Tales provides a great opportunity for the community to access age-appropriate books, stories, community resources.”

The festival, hosted by Paradise Valley Community College, brings books to life through the “Art of Storytelling” and provides free books to children who participate in the day’s activities, which includes demonstrations of storytelling, arts and crafts, games, face painting, live music, food trucks and much more!

Festival of Tales is free and open to the public. Advanced registration is suggested at Paradise Valley Community College is located at 18401 N. 32nd Street, Phoenix.

Learn more about Festival of Tales at