Zoya
In March 2023, first-time mother Nesma Rasheed faced the challenges of early parenthood. She had questions about her daughter Zoya’s sleep patterns, teething, and finding the right childcare. Unsure where to turn, Nesma connected with Southwest Human Development, a decision that would significantly impact her family.
“Southwest Human Development quickly became my go-to source for any question,” Nesma shared. “Having access to expert advice gave me the confidence I needed as a new mom.” Much of this support came through the Birth to Five Helpline, where specialists provided timely and personalized advice on a variety of topics, ensuring Nesma had the information she needed when she needed it.

One of Nesma’s biggest challenges was finding a reliable daycare for Zoya. With no prior experience, she didn’t know what to look for. The Birth to Five Helpline provided her with key questions to ask during daycare visits, empowering her to make an informed decision. This led her to a daycare that felt right for Zoya’s social and emotional growth. “The services provided by Southwest Human Development, starting with the Helpline, laid the foundation for Zoya’s early childhood development,” Nesma noted. “Their science-based approach will benefit her academically, socially, and emotionally in the long term.”
The Rasheed family also benefited from other services offered by Southwest Human Development. Nesma’s husband participated in the Let’s Talk Dads series, which gave him practical insights into fatherhood. The family received tailored support through the Healthy Families program, coordinated with assistance from the Helpline, and Nesma looks forward to joining the Raising a Reader program soon.
What stood out most to Nesma was the personalized care they received. The support was not just about answering questions—it was about understanding her family’s unique needs. This became especially clear when a team member visited the Rasheed home to offer tailored guidance. “It felt like a trusted family member coming to visit,” Nesma said. “They took the time to understand our circumstances and provided recommendations that made a real difference.”
Reflecting on her experience, Nesma is grateful for the growth she’s witnessed in Zoya. “The progress Zoya has made since we started working with Southwest Human Development has been incredible,” she said. “She’s thriving as an adventurous and determined young toddler, and I’m excited to see her continue to grow.”
Nesma strongly recommends Southwest Human Development to other parents, whether they’re new or experienced. “Having a trusted partner who genuinely cares about your family’s well-being is invaluable,” she said. “I’m fully satisfied with the support we’ve received and would confidently recommend their services to others.”
The Rasheed family’s story is a testament to the impact that Southwest Human Development, and specifically the Birth to Five Helpline, can have on families navigating the early years of parenthood. With expert guidance and a personalized approach, they have helped the Rasheeds build a strong foundation for their daughter’s future.