Mountain America and the Arizona Coyotes partner to support early childhood development

Mountain America Credit Union and the Arizona Coyotes have partnered to present the “Guiding You Forward” program to benefit Southwest Human Development. As the largest early childhood development nonprofit in Arizona, Southwest Human Development provides critical resources to 140,000 children and their families annually.
“This new partnership with Mountain America Credit Union was brought about when our good friends at the Arizona Coyotes introduced us,” says Jake Adams, chief development officer at Southwest Human Development. “Our values were clearly aligned and the team at Mountain America truly embraces the importance of helping young children have a great start in life by starting early. The combined resources of our three organizations will have a tremendously greater impact as a team for Arizona families.”
The Guiding You Forward program will support Southwest Human Development’s literacy and assistive technology programs:

  • Little Free Libraries will be at all Arizona Mountain America branches. Community members can stop by a branch to donate or pick up a book. Donations can also be made to the virtual book drive at or at any Arizona Mountain America branch.
  • The MAKERS of Change Assistive Technology Challenge allows high school STEM students to work directly with fabricators at the ADAPT Shop to develop life-changing equipment such as custom wheelchairs, seating supports, and walkers for young children with disabilities.

To kick off this partnership, Mountain America and the Arizona Coyotes hosted Southwest Human Development families at a private Coyotes practice on February 3. Guests received jerseys and experienced a behind the scenes arena tour that included a special meet-and-greet with Coyotes defenseman Niklas Hjalmarsson. Additionally, Mountain America and the Arizona Coyotes held an employee service project at Southwest Human Development on February 3, where employees worked together to assemble toy bars and reading companions.  
“Mountain America is honored to partner with the Arizona Coyotes to support Southwest Human Development’s literacy and assistive technology programs,” says Sterling Nielsen, president and chief executive officer at Mountain America Credit Union. “Their focus on early childhood development allows children to get the resources and care they need during a critical time and provides a pathway for success in school and life.”
Donations to the virtual book drive and Southwest Human Development’s child development fund will be accepted through March 31, 2020, at Mountain America and the Arizona Coyotes will present a check for their combined donations as well as this season’s fan donations at a Coyotes game later this spring.